Friday, October 7, 2011

"You(r) _____ need(s)..."

Picking up groceries last night, I inevitably wandered to the baking aisle.  Found a brownie mix with MARSHMALLOWS in it which I had never seen before.  That's all it took to sell that delectable-looking box to this girl.

As I got home and was putting the groceries away, I picked up said brownie mix to put in the cupboard and caught a glimpse of the directions.  At the very top, in big, fancy letters, it said:

"Your wife needs..."

followed by the list of ingredients/supplies.  

I was appalled.  Confused.  Furious.  What on earth?  I don't consider myself much of a feminist, but this crossed a line, and all of those repressed feminist instincts came to the surface as I tried to figure out what advertising genius thought it was a good idea to put THAT on the box.  This is 2011 people!  Why the assumption that the WIFE would be the one purchasing and doing all of the baking!?!  Never mind that that's the way it is, always has been, and ever shall be in this household (I would definitely faint from shock and surprise if my hubby ever even suggested that he would bake up some tasty treats).  But even so-the nerve!  Honestly!

Anyway, after all of these crazy thoughts (and more!) went swirling around in my head (which really only took about 1.409876 seconds) I looked at the box again to see:

"You will need..."

Oh.  Carry on.

1 comment:

  1. Lol.

    Your reasoning doesn't make sense anyway. If it really did say "Your wife needs...", then they are assuming that the husband is doing the shopping and the wife is doing the cooking.